A marketing manager in the hotel industry is responsible for maximizing a hotel’s revenues. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. What are the roles and responsibilities of a marketing manager? Functions of Marketing Manager Work…
Most product manager roles require a bachelor’s degree. Luckily, you can study any discipline and still land a PM role. There’s no particular field requirement, although some PM roles may request a technical background. How do you become a product marketing manager? How to become a product marketing manager Pursue…
10 Things Every Manager Should Know About Marketing Mobile Marketing Is a Must. Responsive, Mobile-Friendly Website. Frequency and Consistency Are Critical. Integrate Your Marketing. Target Your Marketing. Use Social Media for Prospecting and Reputation Management. Create and Maintain an Online Presence for Your Business. • What marketing manager should know?…
6 skills marketing project managers should master Powerful communication skills. A project manager’s job is just that: to manage projects. Time management skills. Experienced marketing project managers know that deadlines are like a house of cards. Budgeting. Collaboration. Problem-solving skills. Organizational skills. What makes a good marketing project manager? Determining…
Instagram ads have eight primary objectives: brand awareness, reach, traffic, app installs, engagement, video views, lead generation, conversions. Ads are shown to your target audience based on bids, and user relevance is followed. What is the best marketing objective for Facebook ads? “Conversions” is Facebook’s most popular campaign objective as…