A marketing manager in the hotel industry is responsible for maximizing a hotel’s revenues. The manager accomplishes this by developing programs to increase occupancy and make profitable use of its accommodation, meeting and leisure facilities. What are the roles and responsibilities of a marketing manager? Functions of Marketing Manager Work…
Most product manager roles require a bachelor’s degree. Luckily, you can study any discipline and still land a PM role. There’s no particular field requirement, although some PM roles may request a technical background. How do you become a product marketing manager? How to become a product marketing manager Pursue…
10 Things Every Manager Should Know About Marketing Mobile Marketing Is a Must. Responsive, Mobile-Friendly Website. Frequency and Consistency Are Critical. Integrate Your Marketing. Target Your Marketing. Use Social Media for Prospecting and Reputation Management. Create and Maintain an Online Presence for Your Business. • What marketing manager should know?…
6 skills marketing project managers should master Powerful communication skills. A project manager’s job is just that: to manage projects. Time management skills. Experienced marketing project managers know that deadlines are like a house of cards. Budgeting. Collaboration. Problem-solving skills. Organizational skills. What makes a good marketing project manager? Determining…
A marketing manager is responsible for managing the promotion and positioning of a brand or the products and services that a company sells. Typically marketing managers are employed to attract more customers to buy from the company and to raise brand awareness through the creation of marketing campaigns. What is…