What A Product Marketing Manager Does?

Product marketing managers are responsible for communicating the “why,” “what,” and “when” of what is built to potential buyers and internal teams. They use their understanding of the product and knowledge of the market, customers, and competitors to clearly explain the unique value the product brings.

What is the role of product marketing?

Product marketing is responsible for developing positioning, messaging, competitive differentiation, and enabling the sales and marketing teams to ensure they’re aligned so they can work efficiently to generate and close opportunities. Product marketing is strategic marketing at the product or product-line level.

What skills does a product marketing manager need?

Key skills needed to be a Product Marketing Manager

  • Empathy.
  • Cross-functional communication.
  • Storytelling.
  • Research and problem solving.

How much does a product marketing manager make?

Total compensation for Product Marketing Managers ranges from $87,875 to $163,338, with the median at $121,690. As a Product Marketing Manager moves up the chain of command, total compensation increases. Senior Product Marketing Managers earn between $107,968 to $202,917, with a median total compensation of $135,290.

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How much does a product marketing manager make at Google?

The average salary for the role of Product Marketing Manager at Google in United States is $154,000. This salary is based on 45 salaries submitted by LinkedIn members with the title “Product Marketing Manager” at Google in United States.

What makes a successful product marketing manager?

Product and Technical sense Product Marketing managers must have product instinct and technical sense. Being aware of the product development process and where the team is in it is important so Product Marketing Managers can influence the team to make a great product for users and the market.

How is product marketing different from marketing?

Product marketing vs traditional marketing. “ Product marketing tends to be more strategic and analytical whereas traditional marketing tilts more towards marketing communications, project management, operations, execution, and the artistic side of marketing.

How do I become a successful product marketer?

Passion for Solving Customer Problems: A great product marketer must have empathy and understanding of the pain customers feel. Understanding customers and markets isn’t enough. Product marketers should be able to take product features and translate them into tangible benefits that meet customers’ needs.

Is marketing a good career path?

Marketing is a good major because it’s extremely versatile and may lead to a variety of high paying, in-demand careers, with great job satisfaction and opportunities for on-going education. Marketing majors may pull in $50k to $208k a year.

How much does a product marketing manager make at Facebook?

How much does a Product Marketing Manager make at Facebook in California? Average Facebook Product Marketing Manager yearly pay in California is approximately $135,879, which is 22% above the national average.

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What does a product marketing manager do at Facebook?

Facebook product managers work with entire teams of product designers and world-class engineers to build products. These products can include social products, external projects, and even mock-ups. As a result, PMs have to do more than manage product development, product execution, and product strategy.

What is the highest paid job at Google?

These are the 10 highest paying jobs at Google

  • Director of Engineering.
  • Senior Director, Product Management.
  • Director, Global Partnership.
  • Senior Director, Talent Management.
  • Finance Director.
  • Director of Product Management.
  • Global Creative Director. Salary: $258,000–$280,000.
  • Director of Marketing. Salary: $245,000.

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