FAQ: What Does Distribution Mean In Marketing Plan?

Distribution (or place) is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for the consumer or business user who needs it. This can be done directly by the producer or service provider or using indirect channels with distributors or intermediaries.

What are the 4 types of distribution?

There are four types of distribution channels that exist: direct selling, selling through intermediaries, dual distribution, and reverse logistics channels. Each of these channels consist of institutions whose goal is to manage the transaction and physical exchange of products.

What are the 3 distribution strategies?

There are three distribution strategies:

  • intensive distribution;
  • exclusive distribution;
  • selective distribution.

What is an example of distribution strategy?

Distribution strategy is the method used to bring products, goods and services to customers or end-users. For example, a product might sell better online to one demographic and via a mail-to-order catalog to another target audience group.

What are the types of distribution?

What Are the Different Types of Distribution Strategies?

  • Direct Distribution. Direct distribution is a strategy where manufacturers directly sell and send products to consumers.
  • Indirect Distribution.
  • Intensive Distribution.
  • Exclusive Distribution.
  • Selective Distribution.
  • Wholesaler.
  • Retailer.
  • Franchisor.
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What are the types of distribution system?

There are three basic types of distribution system designs: Radial, Loop, or Network. As you might expect, you can use combinations of these three systems, and this is frequently done.

What are the 3 levels of distribution?

The Three Types of Distribution

  • Intensive Distribution: As many outlets as possible. The goal of intensive distribution is to penetrate as much of the market as possible.
  • Selective Distribution: Select outlets in specific locations.
  • Exclusive Distribution: Limited outlets.

What is distribution strategy?

Distribution Strategy is a strategy or a plan to make a product or a service available to the target customers through its supply chain. A company can decide whether it wants to serve the product and service through their own channels or partner with other companies to use their distribution channels to do the same.

What are the 4 steps in the distribution process?


  1. Direct selling;
  2. Selling through intermediaries;
  3. Dual distribution; and.
  4. Reverse channels.

What are types of distribution strategies?

Types of Distribution Strategy

  • Intensive Distribution. Intensive distribution, also known as mass distribution is intended for mass-marketing products.
  • Extensive Distribution.
  • Selective Distribution.
  • Exclusive Distribution.
  • Inclusive Distribution.

What are examples of distribution channels?

Distribution channels include wholesalers, retailers, distributors, and the Internet. In a direct distribution channel, the manufacturer sells directly to the consumer.

How do you write a distribution strategy?

How to Create a Distribution Strategy That Actually Makes Money

  1. Step 1: Evaluate the end-user.
  2. Step 2: Identify potential marketing intermediaries.
  3. Step 3: Research potential marketing intermediares.
  4. Step 4: Narrow in on the profitable distribution channels.
  5. Step 5: Manage your channels of distribution.
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What are the 5 channels of distribution?

The Nine Main Intermediaries in Distribution Channels

  • Retailers. Retailers are intermediaries used frequently by companies.
  • Wholesalers. Wholesalers are intermediaries that buy and resell products to retailers.
  • Distributors.
  • Agents.
  • Brokers.
  • The Internet.
  • Sales Teams.
  • Resellers.

What are the types of normal distribution?

Common Properties for All Forms of the Normal Distribution The mean, median, and mode are all equal. Half of the population is less than the mean and half is greater than the mean. The Empirical Rule allows you to determine the proportion of values that fall within certain distances from the mean.

What are the types of distribution or placement?

There are two basic categories of distribution approaches: direct distribution and indirect distribution, which is often called channel marketing. In a retail environment, the entire customer-facing team is the sales team. One of the most rapidly growing distribution channels is online stores.

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