Question: What Are The Steps Involved In Creating An Integrated Marketing Communications Plan?

Below are the major steps to keep in mind when developing your IMC strategy.

  • Step 1: Know your target audience.
  • Step 2: Develop a situation analysis.
  • Step 3: Determining marketing communication objectives.
  • Step 4: Determining your budget.
  • Step 5: Strategies and tactics.
  • Step 6: Evaluation and measurement.

What are the 5 steps to create an integrated marketing communications strategy?

Five Steps of the IMC Process

  1. Identify your customers from behavioral data.
  2. Determine the financial value of your customers and prospects.
  3. Create and deliver messages and incentives.
  4. Estimate the return on customer investment (ROCI)
  5. Budget, allocate, evaluate, and recycle.

What are the 7 steps required when developing an IMC plan?

Step-by-Step Exploration of the IMC Process

  • Step 1: Know Your Audience from Behavioral Data.
  • Step 2: Develop a Situational or Contextual Analysis.
  • Step 3: Determine Your Marketing Objectives.
  • Step 4: Establish Your Budget.
  • Step 5: Defining Your Strategies and Tactics.
  • Step 6: Evaluation and Measurement.
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What are the steps involved in developing an IMC plan explain in brief?

Integrated marketing communications management is defined as the process of planning, executing, evaluating, and controlling the use of the various promotional-mix elements to effectively communicate with target audiences.

What are the 5 integrated marketing communications?

As we’ve mentioned previously, Integrated Marketing communications can be used harmoniously with five primary communication tools. These are advertising, direct marketing, internet marketing, sales promotion and public relations.

What are the 5 components of IMC?

Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.

What are the 7 steps in effective marketing communication?

7 Steps to Developing a Communication Strategy

  • Analyze the Initial Situation.
  • Define Your Objectives.
  • Define Your Target Audience.
  • Define Your Messages.
  • Define Your Communication Channels.
  • Strategic Planning.
  • Measuring and Evaluating the Results.

What should be included in an IMC plan?

An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing

What is the first step in the IMC plan?

Contextual or Situational Analysis The first stage of the IMC planning process is to conduct a situational/ contextual analysis. This can involve a SWOT analysis and an external and internal environmental analysis.

What are the steps of consumer buying decision making process which among these are important with regard to developing quality integrated marketing communication?

There are 5 steps in a consumer decision making process a need or a want is recognized, search process, comparison, product or service selection, and evaluation of decision. Most decision making starts with some sort of problem.

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What is the full meaning of IMC?

Integrated Marketing Communication (IMC) Definition.

What are the five traditional marketing communication tools?

The promotional mix is made up of five elements, shown below:

  • Advertising (TV, radio, press, PPC) Advertising covers all avenues where a business pays for their message to be broadcast.
  • Direct marketing & digital marketing (email, social media, gamification, etc)
  • Public relations (PR)
  • Personal selling.
  • Sales promotion.

What are the five communication objectives of a promotional IMC plan?

IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.

What are the different components of integrated marketing communications?

8 Key Components of Integrated Marketing

  • Print Marketing.
  • Banner Ads.
  • Landing Pages.
  • Email Marketing.
  • Social Media.
  • Organic Search Engine Marketing.
  • Paid Search Engine Marketing.
  • Direct Mail Marketing. Last but certainly not least, direct marketing is important and still brings big results.

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