Quick Answer: Quizlet What Are The Steps Involved In Creating An Integrated Marketing Communications Plan?

What are the steps involved in planning an IMC campaign?

  • Identify target audience.
  • Set Objectives.
  • Determine Budget.
  • Convey message.
  • Evaluate and select media.
  • Create Communication.
  • Assess Impact.

What are the steps involved in creating an integrated marketing communications plan?

Below are the major steps to keep in mind when developing your IMC strategy.

  • Step 1: Know your target audience.
  • Step 2: Develop a situation analysis.
  • Step 3: Determining marketing communication objectives.
  • Step 4: Determining your budget.
  • Step 5: Strategies and tactics.
  • Step 6: Evaluation and measurement.

What are the 5 steps to create an integrated marketing communications strategy?

Five Steps of the IMC Process

  1. Identify your customers from behavioral data.
  2. Determine the financial value of your customers and prospects.
  3. Create and deliver messages and incentives.
  4. Estimate the return on customer investment (ROCI)
  5. Budget, allocate, evaluate, and recycle.
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What are the 7 steps required when developing an IMC plan?

Step-by-Step Exploration of the IMC Process

  • Step 1: Know Your Audience from Behavioral Data.
  • Step 2: Develop a Situational or Contextual Analysis.
  • Step 3: Determine Your Marketing Objectives.
  • Step 4: Establish Your Budget.
  • Step 5: Defining Your Strategies and Tactics.
  • Step 6: Evaluation and Measurement.

What is integrated marketing communications quizlet?

Integrated marketing communications is the process of integrating all elements of the marketing communications (promotional) mix to deliver a consistent message and therefore achieve greater impact.

What is the first step in IMC planning process?

Contextual or Situational Analysis The first stage of the IMC planning process is to conduct a situational/ contextual analysis. This can involve a SWOT analysis and an external and internal environmental analysis.

What are the 7 steps in effective marketing communication?

7 Steps to Developing a Communication Strategy

  • Analyze the Initial Situation.
  • Define Your Objectives.
  • Define Your Target Audience.
  • Define Your Messages.
  • Define Your Communication Channels.
  • Strategic Planning.
  • Measuring and Evaluating the Results.

What are the 5 components of IMC?

Components of IMC include: the foundation, the corporate culture, the brand focus, consumer experience, communications tools, promotional tools, and integration tools.

What is an integrated marketing communication strategy?

IMC or integrated marketing communications is a strategy that takes the marketing department within an organization, from working on different strategies and functions, into one interconnected approach. Those strategies include everything from direct mail and public relations to social media and digital.

What are the five communication objectives of a promotional IMC plan?

IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.

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What should be included in an IMC plan?

An integrated marketing communications plan or IMC plan incorporates market research, strategic planning, audience segmentation, marketing channel selection, creative briefs and campaign messaging, budgeting, ROI analysis and a system for campaign metrics and evaluation. to achieve maximum impact of marketing

What is the IMC planning model explain the various stages?

The Integrated Marketing Communications RABOSTIC Planning Model identifies the stages involved in developing effective IMC plans. The stages, which are iterative, are Research, Analysis, Budgeting, Objective setting, Strategic development, Tactical decisions, Implementation and Control/evaluation.

What are the steps in developing an effective marketing communication explain each step and give examples?


  • 8 Steps to Developing an Effective Marketing Strategy.
  • Step 1: Define Your Goals and Objectives.
  • Step 2: Define Your Business Profile and Buyer Persona.
  • Step 3: Review Existing Strategy and Data.
  • Step 4: Audit Relevant Competitors.
  • Step 5: Content, Keyword Research and Media Channels.
  • Step 6: Determine the Campaigns.

What is the purpose of integrated marketing communications quizlet?

The goal of IMC is to generate short-term financial returns and build long-term brand value.

What is the purpose of integrated marketing communications?

An integrated approach to marketing communications ensures that all channels are aligned and following the same strategy, overarching business objectives and company values.

What is the goal of integrated marketing communications?

The goal of integrated marketing communications is to ensure that customers receive the same message when they interact with a company’s brand in various ways.

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