Quick Answer: What Is Product Concept In A Marketing Plan?

Product concept is a marketing strategy that emphasizes customer’s need and wants on the product. In other words, it is the thought process of an idea on how to identify what features are most important to your customers in order to effectively market your product.

What is product concept in marketing?

Product concept is the understanding of the dynamics of the product in order to showcase the best qualities and maximum features of the product. Marketers spend a lot of time and research in order to target their attended audience.

What are basic product concepts?

A product can be defined as- “ A good, idea, method, information, object, or service that is the end result of a process and serves as a need or want satisfier. It is usually a bundle of tangible and intangible attributes (benefits, features, functions, uses) that a seller offers to a buyer for purchase.”

How do you write a product concept?

When it comes to writing killer new product concepts, there are a few simple rules to follow.

  1. Use consumer language.
  2. Don’t presume to know what consumers are thinking.
  3. Avoid vague insight statements.
  4. Think about the product in a consumer context.
  5. Use inspiring words, but not over-the-top words.
You might be interested:  Quick Answer: How To Do A Strategic Plan And Marketing Plan?

What is the product in marketing plan?

A marketing plan typically contains an overview of the company (and customer) goals, a product description/definition detailing how a product meets or furthers these goals, and the strategies to be employed in bringing the product to the market in the most advantageous manner.

What is product concept and example?

Example of Product Concept Apple is one company which works highly on product concept to get the best products to their consumers. Apple’s products are perceived to be very high quality with innovative features and great performance. Customers go after the products of Apple and that creates a marketing pull.

What is the product concept of a company?

A product concept statement, sometimes referred to as just a “concept statement” represents the vision that a business owner and his design team has for a product or service. It describes the product or service, explains its purpose and considers the consumer demographics that the product is market toward.

What are the three product concepts?

It forms the first level of the concept of Three Levels of a Product. Kotler suggested that products can be divided into three levels: core product, actual product and augmented product. The core product is defined as the benefit that the product brings to the customer.

What are the types of product concept?

Types of product concept

  • Convenience.
  • Usability.
  • Quality.
  • Functionality.
  • Performance.
  • Price.
  • Safety.
  • Risk.

Which is the main product related concepts?

Every product has its own shape, size, density, odour, taste, texture, colour, weight and host of other such physical attributes. On the basis of its physical attributes, it has an apparent function or set of functions to perform.

You might be interested:  How To Write An Executive Summary For A One Page Marketing Plan?

What is an example of a concept?

A concept is defined as a general idea of something. An example of concept is a general understanding of American history. A plan or original idea. The original concept was for a building with 12 floors.

How do you create a concept?


  1. Step 1: Develop a Problem Statement.
  2. Step 2: Select the Brainstorm Team.
  3. Step 3: Organize the Brainstorming Session.
  4. Step 4: Provide Background for the Brainstorm.
  5. Step 5: Break the Ice.
  6. Step 6: Individual Idea Generation.
  7. Step 7: Expand Ideas.
  8. Step 8: Select and Refine the Two to Three Best Ideas.

How do you write a product for a marketing plan?

To write a marketing plan, follow the numbered outline below.

  1. Prepare a mission statement.
  2. List and describe target or niche markets.
  3. Describe your services.
  4. Spell out marketing and promotional strategies.
  5. Identify and understand the competition.
  6. Establish marketing goals that are quantifiable.

What is product in marketing with example?

A product can be classified as tangible or intangible. For example, a soccer ball is a tangible product. Soccer Ball: A soccer ball is an example of a tangible product, specifically a tangible good. An intangible product is a product that can only be perceived indirectly such as an insurance policy.

How do you make a marketing plan for a product?

How to Create a Marketing Plan for a New Product (2021)

  1. Know your product.
  2. Conduct market research.
  3. Define your audience.
  4. Analyze your competitors. Identify your competitors.
  5. Set Goals.
  6. Develop core marketing messages. How to develop your core marketing message.
  7. Develop a marketing strategy (game plan)
  8. Set a budget.

Leave a Reply

Your email address will not be published. Required fields are marked *